A Consumer Could Recognise a Problem as Either an Opportunity

question 31

Multiple Choice

A consumer could recognise a problem as either an opportunity or a need.How would promotions differ between those emphasising opportunities and those emphasising needs?

• A)Promotions emphasising needs should attempt to increase the consumer's ideal state, while promotions emphasising opportunities should simply give locations where the products can be found for purchase.
• B)Promotions emphasising opportunities should attempt to increase the ideal state, while promotions emphasising needs should give locations where the products can be purchased.
• C)Promotions emphasising needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.
• D)Promotions emphasising needs should decrease the ideal state, while promotions emphasising opportunities should provide buying locations.

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Definitions:

Focused Messages

Communications specifically designed to capture attention and convey information or directives effectively to a targeted audience.

Evaluation Messages

Feedback or information provided to individuals that assesses their performance, behavior, or characteristics.

Orientation Messages

Communications designed to introduce, familiarize, or provide guidance about a particular subject or environment to individuals.

Stimulation Messages

Stimulation Messages are messages designed to provoke or encourage a response, often used in marketing, therapy, or education to engage individuals and prompt action.