Examlex
People often engage in brand switching, even when their current brand satisfies their needs.
Proxemics
The examination of how humans utilize space and the impact that the concentration of individuals in an area has on their behavior, communication, and interactions with each other.
First Bubble
The initial phase or occurrence of inflated expectations and speculative investments in a particular industry or market, often leading to a collapse.
Relevance Timing
The importance of delivering information or performing an action at the most opportune time.
Cognitive Dissonance
A psychological phenomenon occurring when an individual holds two or more contradictory beliefs, ideas, or values at the same time, leading to psychological stress.
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