What Is Guerrilla Marketing

question 1

Multiple Choice

What is guerrilla marketing?

• A)The use of large, attention-getting displays such as balloons and searchlights at the retail site.
• B)The use of hidden attacks on the competition by creating false news releases, negative WOM and industrial sabotage.
• C)The use of promotions that rely on unconventional locations and strategies to build buzz.
• D)The use of a monster attack on all sources of media so that a promotion is seen and heard simultaneously, no matter where a customer turns.

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Definitions:

National Institutes of Health

A part of the U.S. Department of Health and Human Services and the primary agency of the United States government responsible for biomedical and public health research.

Laboratory

A controlled environment where scientific research, experiments, and measurement are conducted by specialists using specific equipment and techniques.

Cholera

An infectious disease causing severe diarrhea and dehydration, usually spread through contaminated water.

Tuberculosis

A contagious bacterial infection that primarily affects the lungs but can also impact other parts of the body.