Reference Groups Influence Consumers in Three Ways

question 24

Essay

Reference groups influence consumers in three ways. Name these three ways and describe the nature of the influence upon the consumer.

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Definitions:

Purified Protein Derivative (PPD)

A substance used in a tuberculin skin test (TST) to detect tuberculosis infection.

Tuberculosis (TB)

A contagious bacterial infection caused by Mycobacterium tuberculosis, primarily affecting the lungs but may spread to other organs.

Antitussive/Expectorant

Medications used to suppress coughing (antitussive) and help clear mucus from the respiratory tract (expectorant).

Sputum

Mucus that is coughed up from the lower airways (bronchi and lungs), often used in medical testing to detect pathogens or abnormalities.