Joe Was Told by His Mother That He Needed to Get

question 80

Multiple Choice

Joe was told by his mother that he needed to get a gift for his aunt's birthday.He had only met his aunt once before and hardly knew her.Joe was walking through a shopping centre and saw a candy specialty store.He entered and looked at the selection without much interest.He was about to select a box of chocolates for his aunt simply because it was cheap when he remembered that his new girlfriend Julie loved chocolate.Joe really liked Julie.He began to inspect each box of chocolates carefully, trying to find evidence of quality.Which type of involvement explains Joe's change of behaviour?

• A)Product involvement
• B)Price involvement
• C)Purchase situation involvement
• D)Message involvement

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Definitions:

Gainsharing

A performance-based compensation strategy where employees receive financial rewards for contributing to improvements in productivity, efficiency, or quality within their company.

Team Compensation

A pay strategy that rewards group or team performance, potentially including bonuses, profit sharing, or other collective incentives.

Stock Options

Financial instruments granted by a company to its employees as a form of incentive that give the right, but not the obligation, to buy company shares at a predetermined price.

Organizational Objectives

Organizational objectives are specific, measurable goals that an organization aims to achieve within a set timeframe to guide its operations and strategic direction.