The Popularity of the Movie the Passion of the Christ

question 13

Multiple Choice

The popularity of the movie The Passion of the Christ, the book The Da Vinci Code and the play The Book of Mormon are evidence of which of the following?

• A)Megachurches are now more powerful than small, community-based churches.
• B)Religion can be effectively used by mainstream marketers.
• C)Buddhists are the primary religious market in the Australia.
• D)Church leaders can effectively encourage and discourage the consumption practices of their followers.

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Definitions:

Advocacy

The act of publicly recommending or supporting a particular cause or policy.

Media Richness

The degree to which a communication channel conveys information effectively, taking into account the capacity for immediate feedback, the use of multiple cues, and the personal nature of the medium.

Animation

The process of creating the illusion of motion by displaying a series of static images in rapid succession.

Technical Skill

Denotes the ability to perform tasks that require specific knowledge and capabilities, especially related to technology and specialized fields.