FaberRoad, a Respected Courier Brand, Is Fast Losing Its Market

question 101

Multiple Choice

FaberRoad, a respected courier brand, is fast losing its market share to competitors who do overnight deliveries of packages or offer lower prices. The company's research department has found that many customers care more about knowing exactly when a package will arrive than getting it the next day. Which strategy would best address the current state of FaberRoad and help it regain its market?

• A)employing night delivery drivers at a high cost and maintenance charges
• B)developing radio tags that could be attached to packages to allow for real-time tracking by customers' PCs and mobile phones
• C)diversifying the different types of packages that can be transported and enabling booking through calls
• D)acquiring small transportation companies with cheaper trucks and tempos, rebranding, and using them for deliveries
• E)engaging in expensive advertising with new tag lines and famous celebrities to enhance its brand image in the market

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Definitions:

Spousal Dissimilarity

The differences in characteristics such as ethnicity, educational level, or socioeconomic status between spouses in a marital relationship.

Marriage Pool

The demographic from which an individual is likely to choose a spouse, often influenced by social, cultural, and geographical factors.

Black Couples

Refers to pairs or partnerships where both individuals identify as Black or African American, often studied within the context of societal, cultural, and economic dynamics.

Interracial Marriage

A marriage between partners who belong to different racial groups.