Examlex
Explain why some companies get to the top of industry rankings and stay there, while others do not.
Customer Service
A direct one-on-one interaction between a consumer and a representative of the company aimed at enhancing the customer's experience.
Relationship Marketing
A strategy designed to foster customer loyalty, interaction and long-term engagement, developing strong connections with customers by providing them with information directly suited to their needs and interests.
Customer Relationship Management
A strategy for managing an organization's interactions with current and future customers, utilizing data analysis about customers' history with a company to improve business relationships.
Customer Value
The perception of what a product or service is worth to a customer versus the possible alternatives, reflecting the benefits, costs, and utility they receive.
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