Company Objectives

question 64

Multiple Choice

Company objectives

• A)are needed only in those areas directly related to a company's short-term and long-term financial strength.
• B)need to be broken down into performance targets for separate businesses, product lines, functional departments, and individual work units.
• C)play the important role of establishing the direction toward which an organization needs to be headed.
• D)are important because they help guide managers in deciding what the company's strategic intent should be.
• E)should support, but not conflict with, the performance targets of lower-level organizational units.

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