Which of the Following Is Not an Appropriate Guideline for Developing

question 63

Multiple Choice

Which of the following is not an appropriate guideline for developing a strategic group map for a given industry?

• A)The variables chosen as axes for the map should indicate important differences among rival approaches.
• B)The variables chosen as axes for the map do not have to be either quantitative or continuous. They can be discrete variables.
• C)The variables chosen as axes for the map should be highly correlated.
• D)Several maps should be drawn if more than one pair of variables give different exposures to the competitive positioning relationships present in the industry structure.
• E)The sizes of the circles on the map should be drawn proportional to the combined sales of the firms in each strategic group.

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