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The process of benchmarking SunPower's value chain activities against its rivals in the solar power industry would not entail
Reference Groups
Groups that individuals use as a standard for evaluating themselves and their own behavior.
Informational Influence
A phenomenon in social psychology where an individual changes their opinion or behavior to align with what they believe is the correct response based on the information or cues provided by others.
Normative Influence
Normative influence is the pressure to conform to the expectations or standards of a group or society.
Minority Slowness Effect
An effect that occurs when people who hold the minority position take longer to express their opinions.
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