Dispersing Activities to Many Locations Is Competitively Advantageous When

question 105

Multiple Choice

Dispersing activities to many locations is competitively advantageous when

• A)high transportation costs, diseconomies of large size, and trade barriers make it too expensive to operate from a central location.
• B)a multidomestic strategy is better than a global strategy.
• C)technical after-sale services are unimportant to buyers.
• D)achieving economies of scale and scope in materials procurement, parts manufacture, finished-goods assembly, technology research, and new product development can frequently be decoupled from buyer locations and performed wherever advantage lies.
• E)host governments offer less restrictive trade barriers and regulatory requirements to companies that conform to local business practices.

Understand the exchange process and its significance in marketing.

Contrast different marketing eras to appreciate the evolution towards the current focus on customer satisfaction and relationships.

Describe the strategic elements of a marketing mix (product, price, place, promotion) and their role in marketing planning.

Explain the concept of utility in marketing and how different types of utility contribute to customer value.

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Definitions:

Information Technology

The employment of computers, telecommunications, and various instruments for storing, accessing, sending, and altering information.

Process Costing

A costing method used for homogenous products, where costs are assigned to mass-produced items in continuous processes.

Equivalent Units

Equivalent units are a concept in cost accounting used to allocate costs to partially completed goods, adjusting for the stage of completion.

Weighted-Average Method

An accounting technique used to value inventory or cost of goods sold based on an average cost, factoring in both old and new inventory.