Nestlé's Brand Management Capabilities for Its 2000-Plus Food, Beverage, and Pet

question 32

Multiple Choice

Nestlé's brand management capabilities for its 2000-plus food, beverage, and pet care brands are

• A)known as productive inputs or competitive assets, while human assets and intellectual capital are, which are considered capabilities or competencies.
• B)representative of physical resources only.
• C)part of an inventory or collection of the firm's strengths, weaknesses, opportunities, and threats.
• D)categorized as tangible and/or intangible resources
• E)intangible resources only, because they consist of patents, copyrights, and technological processes.

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Definitions:

External Benefit

A positive effect experienced by individuals or groups who are not directly involved in an economic transaction or activity.

Market Price

The existing rate at which an item or service may be traded or acquired in a commercial setting.

Market Output

The total amount of goods or services produced and offered for sale by businesses in a particular market.

External Costs

Costs that are not borne by the producer or consumer of a good or service but by society, such as pollution.