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If you were advising Hilton Hotels, what three main approaches would you suggest to rectify any weaknesses in this company's customer value proposition?
Cash Flows
The total amount of money being transferred into and out of a business, especially considered as affecting liquidity.
Shareholder Wealth
The total value of shares held by investors in a company, often used as a measure of company’s financial health and management performance.
Cost of Capital
The cost of capital represents the minimum return a company needs to achieve to justify the risk of the investment, encompassing the cost of debt and equity.
Mutually Exclusive
Events or choices that cannot occur or be chosen at the same time.
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