According to the Value-Price-Cost Framework, Deploying a Differentiation Strategy Involves

question 79

Multiple Choice

According to the value-price-cost framework, deploying a differentiation strategy involves costs that might well exceed those of the average competitor, but with a successful differentiation strategy, that disadvantage is more than made up for by

• A)a rise in the perceived value of the differentiated good, giving the differentiator a clear competitive advantage over the average rival.
• B)a rise in the price of the differentiated good, giving the differentiator a clear value advantage over the average rival.
• C)no change in the price of the differentiated good, giving the differentiator a clear value advantage over the average rival.
• D)no change in the perceived value of the differentiated good, giving the differentiator a clear competitive advantage over the average rival.
• E)a drop in the price of the differentiated good, giving the differentiator a clear competitive advantage over the average rival.