Focusing Carries Several Risks, One of Which Is the

question 78

Multiple Choice

Focusing carries several risks, one of which is the

• A)chance that niche customers will bargain more aggressively for good deals than customers in the overall marketplace.
• B)chance that competitors will find effective ways to match the focused firm's capabilities in serving the target market.
• C)potential for the segment to be highly vulnerable to economic cycles.
• D)potential for the segment to become too specialized for other multisegmented rivals to enter.
• E)inability of a company to compete industry-wide.

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