A Broad Differentiation Strategy Works Best in Situations Where

question 105

Multiple Choice

A broad differentiation strategy works best in situations where

• A)technological change is slow-paced and new or improved products are infrequent.
• B)buyer needs and uses of the product or service are very similar.
• C)buyers incur low costs in switching their purchases to rival brands.
• D)buyers have a low degree of bargaining power and purchase the product frequently.
• E)buyer needs and uses of the product or service are diverse.

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Definitions:

Glue

A substance used to bond materials together by surface attachment.

Family and Medical Leave

Legislation that allows employees to take unpaid, job-protected leave for certain family and medical reasons with continuation of group health insurance coverage.

Sick Leave

Paid or unpaid time off work given to an employee due to illness to ensure recovery without the stress of losing income.

Employees

Individuals who are hired by a business or organization to perform tasks in exchange for compensation.