Examlex
Explain why the strategies of firms that expand internationally are usually grounded in home-country advantages or core competencies.
Promotion Alternatives
Various strategies or methods a business can use to market its products or services, such as advertising, sales promotions, public relations, and direct marketing.
Public Relations
The practice of managing and disseminating information from an organization to the public to influence their perceptions.
Mass Selling
A marketing strategy that targets a large, general audience through widespread advertising and promotional techniques, contrary to personalized selling.
Personal Selling
A direct marketing approach where sales representatives engage with potential customers to sell products or services.
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