The Keys to Maintaining a Broad Differentiation Strategy Are to

question 101

Multiple Choice

The keys to maintaining a broad differentiation strategy are to

• A)stress constant innovation to stay ahead of imitative rivals and to concentrate on a few differentiating features.
• B)charge a premium price that more than covers the extra costs of differentiating features and to convince customers to be brand loyal.
• C)out-innovate and out-advertise rivals.
• D)emphasize personalized customer service and to add as many differentiating features as possible.
• E)keep prices close to the average of all rivals and to spend heavily on new product R&D.

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