The Biggest and Most Important Differences Among the Competitive Strategies

question 77

Multiple Choice

The biggest and most important differences among the competitive strategies of different companies boil down to

• A)how they go about building a brand name image that buyers trust and whether they are a risk-taker or risk-avoider.
• B)the different ways the companies try to cope with the five competitive forces.
• C)whether a company's market target is broad or narrow and whether the company is pursuing a competitive advantage linked to low cost or differentiation.
• D)the kinds of actions companies take to improve their competitive assets and reduce their competitive liabilities.
• E)the relative emphasis they place on offensive versus defensive strategies.