Perceived Value and Signaling Value Are Often an Important Part

question 23

Multiple Choice

Perceived value and signaling value are often an important part of a successful differentiation strategy because

• A)of the standardization of buyer needs and preferences.
• B)buyers seldom will pay for value they don't perceive, no matter how real the value of the differentiating extras may be.
• C)buyer satisfaction cannot be achieved until a product's value is promoted through clever ads.
• D)differentiation is all about selling products to sophisticated buyers.
• E)there are no other ways to differentiate a product.