A Broad Differentiation Strategy Works Best in Situations Where

question 105

Multiple Choice

A broad differentiation strategy works best in situations where

• A)technological change is slow-paced and new or improved products are infrequent.
• B)buyer needs and uses of the product or service are very similar.
• C)buyers incur low costs in switching their purchases to rival brands.
• D)buyers have a low degree of bargaining power and purchase the product frequently.
• E)buyer needs and uses of the product or service are diverse.

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Definitions:

Master Race

A supremacist belief that certain races or peoples are superior to others and should dominate or control them.

Ethics

The study of a way of life and its values, including a system of general moral principles and a conception of morality and its foundations. Sometimes the term simply refers to the study of moral principles.

Duty-Defined Morality

The view that moral right and wrong are determined first of all by a conception of a person’s duties and obligations.

Utilitarianism

An ethical theory that proposes that the best action is the one that maximizes utility, usually defined as that which produces the greatest well-being of the greatest number of people.