A Broad Differentiation Strategy Generally Produces the Best Results in Situations

question 111

Multiple Choice

A broad differentiation strategy generally produces the best results in situations where

• A)buyer brand loyalty is low.
• B)few rival firms are following a similar differentiation approach.
• C)new and improved products are introduced only infrequently.
• D)most rivals are pursuing a differentiation strategy and are seeking to differentiate their products on most of the same features and attributes.
• E)perceived value of a product is not of great importance.

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Definitions:

Dyslexia

A learning disorder characterized by difficulty reading due to problems identifying speech sounds and learning how they relate to letters and words.

All-Or-Nothing Thinking

A cognitive distortion involving seeing situations in only two categories instead of on a continuum, such as completely right or completely wrong with no middle ground.

Overgeneralization

A cognitive distortion where an individual applies a general rule too broadly, based on a single incident.

Jumping To Conclusions

A cognitive distortion where an individual makes a premature, often negative, interpretation without sufficient evidence.