Focusing Carries Several Risks, One of Which Is the

question 78

Multiple Choice

Focusing carries several risks, one of which is the

• A)chance that niche customers will bargain more aggressively for good deals than customers in the overall marketplace.
• B)chance that competitors will find effective ways to match the focused firm's capabilities in serving the target market.
• C)potential for the segment to be highly vulnerable to economic cycles.
• D)potential for the segment to become too specialized for other multisegmented rivals to enter.
• E)inability of a company to compete industry-wide.

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Definitions:

T-Test

A statistical test used to compare the means of two groups or to compare a sample mean with a known value when the sample size is small and the population variance is unknown.

Sign Test

A non-parametric test used to determine if there is a significant difference between paired observations, based on the direction of differences rather than the size.

T Test

A statistical test used to compare the means of two groups, or a sample mean to a known value, to determine if they are significantly different from each other.

Sign Test

A non-parametric test used to determine if there is a statistically significant difference between paired observations.