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Focusing the ability can secure a competitive edge but also carries some risks that could be detrimental to the focused firm, such as
Conditioned Response (CR)
The learned response to the conditioned stimulus that occurs after a conditioned stimulus–unconditioned stimulus pairing.
Conditioned Stimulus (CS)
A previously neutral stimulus that, after being associated with an unconditioned stimulus, elicits a conditioned response.
Unconditioned Response (UR)
An unlearned reaction that is automatically elicited by the unconditioned stimulus.
Unconditioned Stimulus (US)
An unconditioned stimulus is any stimulus that naturally triggers a reflexive response without the need for prior learning.
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