Best-Cost Provider Strategies Are Appealing in Those Market Situations Where

question 28

Multiple Choice

Best-cost provider strategies are appealing in those market situations where

• A)diverse buyer preferences make product differentiation the norm and where a large number of value-conscious buyers can be induced to purchase mid-range products.
• B)a company is positioned between competitors who have ultra-low prices and competitors who have top-notch products in terms of both quality and performance.
• C)buyers are more quality-conscious than price-conscious.
• D)there are numerous buyer segments, buyer needs are diverse across these segments, only a few of the segments are growing rapidly, and sellers' products are strongly differentiated.
• E)buyers are more performance-conscious than value-conscious.

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Definitions:

Neurotic Anxiety

A form of anxiety resulting from an unconscious fear that the ego's control over unacceptable impulses of the id will fail, leading to punishment for inappropriate thoughts or behaviors.

Unconscious

In Freud’s topographic model, the part of personality that contains material that cannot easily be brought into awareness.

Implicit Punishments

Penalties for undesirable behavior that are not directly expressed or are implied, affecting behavior modification subtly.

Defense Mechanism

Psychological strategies brought into play by the unconscious mind to manipulate, deny, or distort reality in order to defend against feelings of anxiety and unacceptable impulses.