Bonobos's Guideshop Store Concept Allows Men to Have a Personalized

question 7

Multiple Choice

Bonobos's Guideshop store concept allows men to have a personalized shopping experience, where they can try on clothing in any size or color, and then have it delivered the next day to their home or office. This fashion retail concept is a good example of

• A)an offensive strategy to leapfrog competitors by being the first adopter of next-generation technologies or being first to market with next-generation products.
• B)an offensive strategy to offer an equally good or better product at a lower price.
• C)an offensive strategy to seek uncharted waters and compete in blue oceans.
• D)a defensive strategy to minimize the competitive advantages of rivals.
• E)a defensive strategy to capture occupied territory by maneuvering around rivals.

---

Definitions:

Ego

In psychoanalytic theory, the part of the personality that mediates between the desires of the id and the constraints of the real world.

Superego

In psychoanalytic theory, the part of a person's mind that acts as a self-critical conscience, reflecting social standards learned from parents and others.

Ideals

Concepts or standards of perfection or excellence that are typically regarded as something to be aimed for.

Motivates

The psychological features that provoke individuals to act towards a desired goal or instigate certain behavior.