First-Mover Advantages Are Unlikely to Be Present When

question 108

Multiple Choice

First-mover advantages are unlikely to be present when

• A)pioneering helps build a firm's image and reputation with buyers.
• B)rapid market evolution (due to fast-paced changes in technology or buyer preferences)presents opportunities to leapfrog a first-mover's products with more attractive next-version products.
• C)early commitments to new technologies, new-style components, new or emerging distribution channels, and so on, can produce an absolute cost advantage over rivals.
• D)moving first can constitute a preemptive strike, making imitation extra hard or unlikely.
• E)first-time customers remain strongly loyal to pioneering firms in making repeat purchases.

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