The Advantages of Using a Franchising Strategy to Pursue Opportunities

question 49

Multiple Choice

The advantages of using a franchising strategy to pursue opportunities in foreign markets include

• A)having franchisees bear most of the costs and risks of establishing foreign locations and requiring the franchisor to expend only the resources to recruit, train, and support and monitor franchisees.
• B)being particularly well-suited to the global expansion efforts of companies with multidomestic strategies.
• C)allowing a company to achieve scale economies.
• D)being well suited to companies who employ cross-border transfer strategies.
• E)being well suited to the global expansion efforts of manufacturers.