An Advertisement That Uses Images of Pizza Takes Advantage of ________

question 82

Multiple Choice

An advertisement that uses images of pizza takes advantage of ________ that plays a large role in purchasing decisions.

• A) a fixed behavior
• B) a learned response
• C) the imprinting
• D) the sensation of hunger, rather than a learned behavior

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Definitions:

Working Memory

An intellectual system with finite capabilities, tasked with holding data temporarily to facilitate processing.

Coding

The form in which information is mentally or internally represented.

Recall

The ability to access and retrieve information from memory without the presence of the original stimulus for that memory.

Baddeley's Research

Studies conducted by psychologist Alan Baddeley that led to the development of the working memory model, describing how short-term memory functions in humans.