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Research on jury behavior suggests that
Differentiation
The act of distinguishing or creating differences between products, services, or businesses to gain a competitive advantage.
Social Identity Theory
A psychological framework that posits individuals derive part of their self-concept from their perceived membership in social groups.
Social Categories
Groups of people sharing common characteristics, often used to classify individuals based on aspects like race, gender, or religion.
Attributing Behavior
The process of inferring the reasons behind others' actions and behaviors.
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