Web 2.0 Is a Simple,one-Way Communications Device

question 100

True/False

Web 2.0 is a simple,one-way communications device.

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Definitions:

Direct Marketing

A form of advertising in which companies communicate directly with consumers through various media to promote products or services.

Checkout Process

The steps a customer goes through to complete a purchase, including item selection, payment, and receipt of goods.

Narrowcasting

is a targeting strategy in marketing and broadcasting that focuses on a specific set of audience characteristics rather than a broad, general market.

Select Audience

A specific group of people chosen as the target for a particular message, advertisement, or campaign, based on certain demographic, psychographic, or behavioral characteristics.