________ Segmentation Refers to Segmenting Markets by Advantages and Rewards

question 85

Multiple Choice

________ segmentation refers to segmenting markets by advantages and rewards consumers seek from the products available in the market.

• A) Geographic
• B) Demographic
• C) Psychographic
• D) Benefit
• E) Behavioral

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Definitions:

Consumer Packaged Goods

Products that are sold in packaged form to consumers, typically involving items that are consumed daily and purchased frequently.

Push And Pull Systems

Supply chain strategies where "push" involves production based on forecasted demand and "pull" relies on actual demand signals for production.

Inventory Management System

A technology-based approach that tracks inventory levels, orders, sales, and deliveries to ensure that the right product is available at the right time.