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Product Extension
A marketing strategy where an existing product is introduced to a new market segment or modified to appeal to a broader audience.
Horizontal Merger
A merger between two or more competitors producing the same or similar products.
Gaskets
Mechanical seals that fill the space between two or more mating surfaces, generally to prevent leakage from or into the joined objects while under compression.
Market Power
The ability of a company or entity to control prices or exclude competition in a particular market.
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