An Editorial Message

question 5

Multiple Choice

An editorial message:

• A) is objective and unbiased.
• B) is paid consumer content.
• C) is planted by organizations that masquerades as original material an actual consumer posted.
• D) is the proliferation of untruths and exaggerations.
• E) is a direct request in a marketing message for a specific behavior.

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Definitions:

Implicit Memories

Implicit memories are memories that influence our behaviors without conscious awareness, such as skills and procedures acquired through experience.

Achievement Motivation

A desire for significant accomplishment, for mastery of skills or ideas, for control, and for attaining a high standard.

Affiliation Motivation

A social motivation that drives individuals to want to belong to or be accepted by a group.

Rorschach Test

A psychological test in which subjects' perceptions of inkblots are recorded and analyzed using psychological interpretation.