If Nike Sponsors an ARG but Only Reveals Itself as the Sponsor

question 91

Multiple Choice

If Nike sponsors an ARG but only reveals itself as the sponsor at the end of the game after the mystery is solved,then it is employing ________.

• A) transactional advertising
• B) rubbernecking
• C) counterarguing
• D) dark marketing
• E) gold farming

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Definitions:

Matrix

An environment or material in which something develops; or in mathematics, a rectangular array of numbers, symbols, or expressions.

White Privilege

The societal privileges that benefit white people beyond what is commonly experienced by non-white people.

McIntosh

Peggy McIntosh, an American feminist and anti-racism activist, known for her work on white privilege and male privilege.

Social Structures

The complex framework of societal institutions (such as laws, the economy, and social norms) and the relationships among those institutions that determine the pattern of human interaction.