Explain the Necessity for Image Congruence Between a Brand and a Game

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The Answer is Like event sponsorship,a prerequisite for success is congruence between the brand's image and the image and atmosphere the game conveys.In other words,there must be a good fit in order to maximize the value of the association.To pick the right game,marketers must choose the game (or game concep)just as they would choose any other media and vehicles for a media plan.They need to consider the demographic profile of game players,the size of the player market,and the quality and content of the game franchise.

Explain the Necessity for Image Congruence Between a Brand and a Game

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