All of the Following Social Shopping Tools Use the Influence

question 2

Multiple Choice

All of the following social shopping tools use the influence tactic of consistency EXCEPT:

• A) geo-location programs.
• B) social games and entertainment.
• C) reviews.
• D) lists.
• E) filters.

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Definitions:

Variable Cost

Expenses that vary depending on the amount of products or services a company generates.

Contribution

The amount of money or resources that an individual or entity provides towards a particular project, investment, or cause.

Operating Leverage

A measure of how revenue growth translates into growth in operating income, indicating the proportion of fixed to variable costs.

Fixed Costs

Costs that do not fluctuate with changes in production level or sales volume, such as rent, salaries, and insurance.