________ Involves Recording Behavior or the Residual Evidence of Behavior

question 54

Multiple Choice

________ involves recording behavior or the residual evidence of behavior.

• A) Survey research
• B) Observational research
• C) Ethnographic research
• D) Sentiment research
• E) Netnography research

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Definitions:

Target Market

Identifies a specific group of consumers at which a company aims its products and services.

Product Perception

The way consumers view or interpret a product's attributes, quality, and overall value based on various factors.

Positioning

The process of establishing a brand or product in the mind of consumers by differentiating it from competitors.

Labeling

The practice of marking products with labels to provide consumers with information, such as ingredients, uses, and hazards.