A Team of Researchers That Wanted to Learn About How

question 78

Multiple Choice

A team of researchers that wanted to learn about how teenage girls actually talk about beauty care products sponsored a series of sleepovers where they sent (female) employees to hang out overnight and record what they learned when conversation turned to cosmetics,skin treatments,etc.This is an example of ________.

• A) survey research
• B) observational research
• C) ethnographic research
• D) sentiment research
• E) netnography research

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Definitions:

Conceptions

Ideas or mental representations of how something works or is structured.

Indirect Leadership

A style of leadership where the leader influences others through indirect means, such as setting a vision, creating an environment conducive to growth, and inspiring via example, rather than direct command and control.

Emailing

A method of exchanging digital messages between people using electronic devices.

Texting

The act of sending written messages through electronic means, specifically via mobile phones.