Clickthrough Is Defined As

question 21

Multiple Choice

Clickthrough is defined as:

• A) the number of people exposed to the message.
• B) the average number of times someone is exposed.
• C) the ability to draw repeat visits and to keep people.
• D) a comparison of how well different creative executions generate a response.
• E) the number of people exposed to an online ad who actually select to see it.

---

Definitions:

Factory Overhead

The indirect manufacturing costs not directly tied to the production of a specific product, such as electricity for the manufacturing plant.

Machine Hours

A measure of the amount of time a machine is operated, used as a basis for allocating manufacturing overhead costs to products.

Cost Accounting Systems

Methods and procedures used by businesses to track, record, and analyze costs associated with their operations.

Manufacturing Operations

Encompasses the processes involved in converting raw materials or components into finished goods.