Reach Is Defined As

question 87

Multiple Choice

Reach is defined as:

• A) the number of people exposed to the message.
• B) the average number of times someone is exposed.
• C) the ability to draw repeat visits and to keep people.
• D) a comparison of how well different creative executions generate a response.
• E) the number of people exposed to an online ad who actually select to see it.

Describe the investment model and its application to relationship stability.

Examine the influence of external attractions on relationship stability.

Understand models that explain sexual behavior and relationship dynamics.

Delve into theories that explain the fluidity of sexual orientation and identity.

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Definitions:

Birth Date

The specific day on which a person was born, usually including day, month, and year.

Working Memory

The structure of memory that can hold a sensory stimulus for up to 30 seconds after the trace decays. Also called short-term memory.

Assimilation

The process of absorbing new information into one's existing cognitive schemas, or the integration of individuals into a different cultural or societal group.

Nonadaptive

Describes traits or behaviors that do not provide a survival or reproductive advantage in a given environment.