The Return on Impressions Model

question 97

Multiple Choice

The return on impressions model:

• A) demonstrates how many "opportunities to see" for the target audience were generated by the social media tactics.
• B) tracks coverage across media and in different markets against sales over time.
• C) relies upon survey data to assess the effectiveness of social media marketing.
• D) measures effective resource utilization.
• E) captures how effective a company is at using capital to generate profits.

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Definitions:

Millennials

A demographic cohort following Generation X, typically defined as people born from the early 1980s to the late 1990s.

Anti-aging

Products or practices intended to delay, stop, or reverse the aging process, improving appearance or health.

Baby Boomers

The demographic cohort following the Silent Generation and preceding Generation X, typically defined as individuals born from 1946 to 1964.

Generation X

The demographic cohort following the Baby Boomers, typically defined as individuals born between the mid-1960s and early 1980s.