The Return on Social Media Impact Model

question 48

Multiple Choice

The return on social media impact model:

• A) takes the gross revenue estimated minus the cost of the social media advertising program divided by the cost of the program.
• B) employs statistical analysis to determine how sales trends shifted according to the timing of the social media marketing.
• C) calculates the change in the probability of purchase based on the exposure.
• D) calculates the difference between the cost to purchase a display ad on a site and the cost of the social media advertising program divided by the cost of the program.
• E) assigns a financial value to the resources we use to execute a strategy, measure financial outcomes, and calculate the ratio between inputs and outcomes.

Classify types of behavior patterns of professionals in bureaucratic settings.

Understand the concept of needs assessment and its scope.

Comprehend the strategy of management by objectives and its implementation steps.

Distinguish between helping professionals and bureaucracies and identify potential value conflicts.

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Definitions:

Charitable Nonprofits

Organizations established for charitable purposes, providing goods, services, or support to the public or specific groups without profit motive.

Endorsing Candidates

The act of publicly expressing support or approval for political candidates, often by individuals or organizations to influence the outcome of elections.

Form 5768

An IRS form used by 501(c)(3) organizations electing to make expenditures to influence legislation (lobbying) under the expenditure test.

Nonprofit Organization

A nonprofit organization is a type of entity that operates for public or social benefit, without the primary aim of making profits for owners or shareholders.