________ Provides the Types of Branded Messages Produced and Distributed,and

question 94

Multiple Choice

________ provides the types of branded messages produced and distributed,and invitations for consumer engagement with the brand as well as the online location for these materials.

• A) BVI
• B) ROI
• C) A baseline metric
• D) AEV
• E) A measurement map

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Definitions:

Paralinguistics

Aspects of spoken communication that do not involve words themselves but how they are spoken, including tone, loudness, and pitch.

Occulesics

A subdivision of nonverbal communication that focuses on the study of eye behavior, including patterns of eye contact, gazing, blinking, and movements, and their interpretation.

Linguistics

The scientific study of language and its structure, including phonetics, syntax, and semantics.

Kinesics

The study of body movements, gestures, and facial expressions as a form of non-verbal communication.