One Way of Using Priming to Measure an Underlying Attitude

question 81

Multiple Choice

One way of using priming to measure an underlying attitude is to:

• A) make the choices on the test very difficult.
• B) suggest to the person taking a test how they might respond.
• C) ensure that the crucial item is in the primary position.
• D) pair an attitude that is congruent with a 'correct' test response.

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Definitions:

Manufacture Consent

The process by which powerful entities, such as the media or government, create a consensus among the public through manipulation, often to serve their own interests.

Mainstream Media

Traditional forms of mass communication, such as newspapers, television, and radio, that reach a large audience and significantly influence public perception.

Chomsky and Herman

A duo known for developing the Propaganda Model, which critiques media behaviors and ownership in the context of socio-economic power structures.

Media's Patriarchal Nature

The tendency within media representations and structures to prioritize male perspectives and perpetuate male dominance.