In Cases Where the Argument in a Message Is Very

question 19

Multiple Choice

In cases where the argument in a message is very different to what an individual believes,persuasion will be more likely if

• A) the issue is ego-involving
• B) the source is credible
• C) the argument is weak
• D) none of the above

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Definitions:

Similarity-based Views

Theories or perspectives suggesting that judgments or categorizations are made based on the perceived resemblance or common features among items or ideas.

Relationships

Connections or associations between two or more people that can manifest in various forms, including romantic, familial, professional, and social.

Features

Distinctive attributes or aspects of an object, phenomenon, or system that are often measurable or observable.

Exemplar Theory

A psychological theory suggesting that people make judgments about objects or concepts based on comparisons with instances of those categories that they have encountered in the past.