What Are the Three General Variables Involved in Persuasion According

question 56

Multiple Choice

What are the three general variables involved in persuasion according to the Yale approach to communications theory?

• A) The source, the message, and where it's presented
• B) The message, where it's presented, and previous ideologies of the audience
• C) The source, the audience, and where the message is presented
• D) The source, the message, and the audience

---

Definitions:

Break-even Quantity

The number of units that must be sold to cover the total costs of production, resulting in neither profit nor loss.

Fixed Costs

Expenses that do not change with the level of output or sales, such as rent, salaries, and insurance, essential for budgeting and financial planning.

Marginal Costs

Marginal costs refer to the additional cost incurred by producing one more unit of a product or service.

Avoidable Costs

Costs that you get back if you shut down operations.