When Advertising a Simple Message, the Most Effective Medium Is

question 2

Multiple Choice

When advertising a simple message, the most effective medium is television and the next most effective is radio. Both of these are superior to newspapers and magazines. This is because:

• A) message difficulty interacts with the choice of media.
• B) nobody actually reads newspapers and magazines.
• C) most advertising is done on television.
• D) television and radio are audience media.

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Definitions:

Managed Care Plans

A type of health insurance plan that contracts with medical providers and facilities to provide care for members at reduced costs.

Use It or Lose It

a principle suggesting that failing to regularly engage skills or abilities can lead to their deterioration over time.

Managed Care Plan

A type of health insurance plan that contracts with medical providers, such as hospitals and doctors, to create a network of participating providers. It requires policyholders to receive care from a network of designated healthcare providers for the highest level of coverage.

Medically Necessary

A term used to describe medical services or supplies that are required to diagnose or treat an illness, injury, condition, disease, or its symptoms and meet accepted standards of medicine.