In His Dual-Process Model of Minority and Majority Influence, Moscovici

question 21

Multiple Choice

In his dual-process model of minority and majority influence, Moscovici (1980) argued that:

• A) minorities can induce a conversion effect in majorities.
• B) majorities restrict the extent to which minorities can be innovative.
• C) majorities use advantageous situations to drive their point home.
• D) minorities use contradictory strategies to influence the majority.

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Definitions:

Retention Ratio

The percentage of a company's net income that is retained rather than being paid out as dividends, indicating reinvestment back into the business.

Net Income

The total profit of a company after all expenses and taxes have been subtracted from revenues.

Stock Dividend

A dividend payment made in the form of additional shares of the company's stock, rather than cash.

Market Value

The current value of an asset or company based on the price at which it can be sold in the marketplace.