In His Dual-Process Model of Minority and Majority Influence, Moscovici

question 21

Multiple Choice

In his dual-process model of minority and majority influence, Moscovici (1980) argued that:

• A) minorities can induce a conversion effect in majorities.
• B) majorities restrict the extent to which minorities can be innovative.
• C) majorities use advantageous situations to drive their point home.
• D) minorities use contradictory strategies to influence the majority.

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Definitions:

Marginal Cost Curve

A graphical representation showing how the cost of producing one additional item changes with increased production.

Average Variable Cost Curve

A curve showing the average variable costs (costs that change with output) per unit of output over different levels of production.

Average Fixed Costs

The fixed costs of production divided by the quantity of output produced, illustrating how fixed costs dilute with increased output.

Average Total Costs

The cost per unit produced calculated by dividing the total cost of production by the quantity of output.